Red Rose Transit provided 1,852,503 trips in Fiscal Year 2010–2011. In August 2010, RRTA approved a modest fare increase and service reduction. A 10 cent fare increase for all cash fares was put into effect during the annual Route and Schedule Changes. Dave Kilmer stated, “Our customers tell us over and over that they would rather pay a little more than lose the service.”  View 2011 Annual Report.